CHALLENGE
Medicine Mama creates boldly pure vulva care products that empower women of all ages and stages to connect with themselves, and their bodies. Following a beautiful rebrand to modernize their image, the Medicine Mama team needed a new website that included a variety of unique customizations to enhance their updated appearance.
Solution
The result is a sleek, modern website with an intuitive mobile layout. We prioritized product education by incorporating clear, concise descriptions and videos featuring the founder, an M.D. specializing in women’s health. The "Shop by Concern" feature makes finding the right product as easy as possible, while upsell bundles and subscription options on the product page and in the Ajax cart help boost conversion.