Lynnee

Lynnee, a new cookware line from influencer and Wildflower Cases co-founder, Sydney Carlson, required a brand-new online shop to launch their DTC business. The brief called for a bold design that blended 50s-inspired style with a hint of kitsch. The primary focus, however, was a UX centered around maximizing conversions, along with a social media-driven sections where Sydney could connect with her audience.

Getting to work we started with a playful design and implemented a well-defined conversion flow that intuitively guides visitors toward making a purchase. Additionally, we incorporated upsell opportunities for coordinating accessories, such as the Leopard Apron and Oven Mitt and Pot Holder to enhance the overall shopping experience. To highlight Sydney’s social media, we added a Get Tolstoy feed that features ‘Sundays with Sydney’ cooking videos, so a recipe is never missed. We will continue to partner with Lynnee's team on growing the brand with new product launches and email marketing. We’re excited to be a part of Lynnee’s success!