Jillian Dempsey Makeup

Free of harmful chemicals and formulated with expert advice, Jillian Dempsey Makeup delivers high-performing results without the guesswork. They had outgrown their pre-made Shopify theme and required a new, custom design and build to elevate their rapidly growing brand and align with their updated brand aesthetic. The team had one major request: to keep the site extremely clean, allowing the imagery and products to take center stage.

After conducting a thorough site audit, we completed a full UX and design overhaul, focusing on integrating the new branding and imagery with a refined design and enhanced user experience. This included custom-built upsell features, quick add functionality, Recharge integration, and a "Find Your Shade" quiz. The site was optimized to ensure it was both user-friendly for customers and easy for the Jillian team to update.