Overview
CHALLENGE
Equipment needed a new digital designer and email lead.
Solution
As Head of Digital Design and Strategy for Equipment, a high-end fashion brand, I led email marketing through Klaviyo and Shopify UI/UX optimization. Over 2.5 years, I achieved: 30% increase in email open rates through targeted campaigns, 20% boost in website conversions by refining Shopify UI/UX, 15% increase in customer retention by ensuring brand consistency
The Result
Outcome
