Overview
CHALLENGE
Cay Skin by Winnie Harlow combines the best of science and nature to create formulas that nourish, protect and work for all skin tones, all people, all year round.
Solution
A complete design and UX overhaul, focused on elevating the brand by showcasing stunning imagery and product education. The result? A seamless buying experience where subscription options and curated UGC feeds enhance engagement and drive conversions. Made with our friends at ARD
The Result
Outcome
