Overview
CHALLENGE
Anna Beck, a timeless jewelry brand, had a homepage that wasn’t reaching its full potential; it was pretty, but it wasn’t converting. Additionally, their rewards program was gaining momentum and needed a design refresh to better reflect the quality of their products.
Solution
With data in hand, we redesigned the homepage UX and design to create a more intuitive shopping experience. Key improvements included a "shop by product type" feature, the addition of a quick-add option in the product scroll, and optimized spacing—all while incorporating large imagery to highlight the products.
The Result
Outcome
